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Chris Epting
Creative Director/Copywriter


History: From 11/98 – 11/2001, I was Senior VP/Creative Director at HBRA, Newport Beach, CA. After joining this agency (which previously had been known primarily as a grocery store specialist), we won the following accounts: The Los Angeles Times, IHOP, Stone Mountain Carpet Mill Outlets, Palace Park Entertainment, Rthport, Snyder Drugs, StreetZebra.com, Diedrich Coffee and the Los Angeles Clippers.

In addition, we helped make Ralphs Supermarket Southern California’s most popular grocery store, and did solid work for existing clients such as Factory 2-U, Food 4 Less, Fresh Fare Markets and several more.

For nine years prior to joining HBRA, I worked at Italia/Gal Advertising in Los Angeles. After starting there as a copywriter, I eventually worked my way to VP/Creative Director. Along the way, I wrote literally thousands of print ads, in-store materials and commercials, including the "P.C. Modem & Bob" radio campaign I helped create for CompUSA. This campaign required 10-12 new spots per week, 52 weeks a year. Personally, I wrote and produced over 3000 spots in eight years. In addition, I also created campaigns for clients such as Del Taco, Whole Foods Market, Smart and Final, Shakey’s Pizza, Shoney’s, Jamba Juice, Zacky Farms, the Los Angeles Clippers and many more (these were all heavy retail accounts—that’s been my main discipline). I have a fairly good list of awards if you’re interested (though they don’t really interest me). Prior to Italia/Gal, I was a copywriter at several agencies in New York.

 
 
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